Content Needs A Purpose
We carefully consider your business goals, and devise custom cinematic content to help you achieve them. We stand by our process:
First we discuss your needs
Effective digital content requires extensive planning, or pre-production. Before setting up any lights or cameras, we ask questions: What kind of film do you need? What do you need it to do? Who are your customers? What’s the most important thing about your business? Only after we thoughtfully answer these and other questions do we start crafting your custom cinematic solution.
Then we plan our attack
Working with the information we’ve just discovered, we begin drafting an attack plan. For most films, this means creating a script, taking cues from your expertise and insights. Our Visual Scripts allow you and your team to see your film before we film. This way we can be sure we have chosen the right words and images to help achieve the desired impact.
What about Live Events?
As you can imagine, it’s difficult to completely script a live event. But that doesn’t mean the prep phase should be any less thorough.
We will perform a location scout of the venue where your live event will be held. This doesn’t mean showing up and taking a quick look around. We try to consider every angle: power availability, lighting, room acoustics, layout and much more.
The goal is to try to envision the event before it happens, so we can develop an approach that ensures an effective Recap film.